If you updated Snapchat in the last year, you may have noticed shift in how featured stories are marketed on the app.
With outlets from sports giant ESPN to British website and tabloid The Daily Mail, Snapchat features everything from listicles to that crazy buzzer-beater last night.
Below is an example of Mashable’s latest story, lead with the headline “The Most Controversial Phone is Back.”
The Samsung Note 7, notorious for their exploding batteries, will be resold in select markets. Notice, there is limited space on the above screen to say that. So, they put it on the next screen.
But wait, there is more to the story. Oh darn, an ad for Google.
There is a very good reason not to discard every Note 7 in existence, as detailed on the third screen of this story.
We are not done yet. Mashable follows the lead story with a few fun games to keep viewers engaged.
I did not get this right, but I can understand it in retrospect.
Next up is a crystal ball with a rotation of emojis. This screenshot does not promise anything, just like a “real” fortune teller.
Adding to the “creepy stalking” factor, how did Snapchat know that I recently purchased WWE Network on a free trial?
Returning to the stories, Mashable brings us up to speed on the latest technology ban on certain flights.
Mashable then alerts users on Google phones to a quietly-announced deal on the Google Play Store, only to show how Google might be in trouble with their advertising on YouTube videos.
The recent terror attack in London is drawing attention to WhatsApp, an app that functions like text messaging.
Following those stories, Mashable has a few reccomendations for you.
To end this installment on Snapchat, Mashable includes to text-driven stories you have to swipe up to read. One is about how Instagram will start blurring sensitive content, even if it does not violate their guidelines. The other is about the CIA leaks that allegedly exposed hacking programs from the intelligence agency.
Both stories appeared on Masahble’s website days prior to this Snapchat story.